Seatrade Maritime Marketing Solutions - gated

Seatrade Maritime works with marketers to create unique Marketing Solutions which offer an unrivalled, multi-channel approach to marketing.

Marketing Solutions

Digital centric marketing solutions for brand awareness, thought leadership and lead generation objectives.

Why Seatrade Maritime?

Leverage our in-depth industry knowledge, editorial expertise and global reach.

About Seatrade Maritime

For more than 50 years, Seatrade Maritime has brought together the international maritime community through a global network of news, events, media and now digital brands.

If you are looking to reach an audience in the maritime and shipping markets, Seatrade Maritime's portfolio of products will provide you with the solution to help deliver on your targets.

More than 97,000 maritime professionals

Informa Market Maritime has a database of over 97,000 maritime professionals spanning across the globe and the vertical supply chain. Through our live news website, publications and 365 digital content offerings, we unite the maritime industry.

Audience overview

97,000+

database of maritime professionals

140,000+

monthly Seatrade Maritime News readers

40,000+

social media connections

4,000+

monthly podcast downloads

9,150+

Seatrade Maritime News newsletter subscribers

Seatrade Maritime audience

Proudly working with global maritime partners

Our marketing solutions have been used by some of the maritime industry’s leading names, looking to benefit from the year-round effortless promotion.

Reach your business goals with Seatrade Maritime marketing solutions

Whether you’re looking to generate leads, drive website traffic, and build brand awareness, we have a suite of products and solutions to meet your needs.

To attract and retain an audience you need a consistent strategy to build trust and engagement. With your guidance, our team of experts create powerful, targeted campaigns that resonate well with the maritime industry and achieve your objectives and deliver results.

Brand Awareness

Give your brand and products unparalleled reach. Our tailor-made packages allow you to connect with a global audience in the way you want.

Thought Leadership

Promote your company as a thought leader in the global maritime industry. Through content production, you can reach the relevant audience and place your brand at the forefront of an industry issue.

Lead Generation

Tap into our first-party and third-party data and boost your company’s sales pipeline by reaching your target audience through high-quality, engaging content.

Multi-channel campaigns

Years of industry experience show that storytelling campaigns with multiple touchpoints drive improved
and sustainable results. These multi-channel campaigns are cost-effective, achieve multiple objectives and deliver a higher ROI than standalone items.

Display Advertising

Display advertising

Identify and target Seatrade Maritime News readers as they browse the news content on the homepage or in-article.

Showcase your product or service to our engaged audience with run-of-network, run-of-site and contextual targeting positions. Ads will automatically adapt to mobile devices.

How it works

Choose advert specifications.

Set the duration you want your campaign to run for.

Target either homepage or article pages.

Go Live - your ad is served on SMN website

Display advertising positions and rates

Leaderboard	Desktop size: 728x90 Mobile size: 320x50
Top Page Banner	£500 / €600 / $615
Bottom Page Banner	£350 / €420 / $435

MPU	Desktop & Mobile size: 300x250
MPU	£500 / €600 / $615
MPU 2	£450 / €525 / $555
MPU 3	£400 / €470 / $495

All sizes are width x height | All rates costed per week.

Display advertising
positions and rates

Floor Ad	Desktop size: 1200x90 (collapsed), 1200x410 (optional, expanded size)
	£700 / €840 / $865

MPU In-article	Desktop & Mobile size: 300x250
	£500 / €600 / $615

Skin	Desktop size: 1510x750 (low res)/1920x1080 (high res)
	£2,250 / €2,700 / $2,770

Welcome Ad	Desktop size: 640x480 Mobile size: 300x416
	£3,000 / €3,600 / $3,690

All sizes are width x height | All rates costed per week.

In-article video advertising

In-article video advertising appears between paragraphs of editorial content, existing as a standalone branded message. Ads will automatically adapt to mobile devices.

Capture the attention of Seatrade Maritime News readers with target topics that align with your video message.

Watch the video to see where your advert will be displayed >

How in-article video advertising works

Supply your video advert in .mp4 format.

We will then convert your video to be delivered in-article.

Specify the duration for your video ad to run.

We will then project manage and report on your campaign’s performance.

In-article video ads will auto-play for up to 30 seconds while in view, or longer if there was user interaction with the video such as tap or unmute.

Videos that are significantly longer than 30 seconds will likely receive fewer completed views. Therefore, advertisers who desire higher completion rates should provide videos that are 30 seconds or less. The maximum recommended video length is 15-30 seconds.

Video Advert Specifications

Dimension: 960x540 (responsive to the page level)
Max File Size: 4 mb (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)
Acceptable Formats: .MP4
Length: 30 sec video or shorter
Setting: Recommended coded: H.264 & max bitrate: 768kbps
Aspect Ratio: 16:9 (4:3 not supported)
FPS: 24

Rates

£900 | €1,100 | $1,200 (Per Week)

Newsletter banner advertising

Seatrade Maritime News has 9,150+ daily and weekly newsletter subscribers.

As an advertiser, you can choose to promote your product or service to our engaged daily and weekly readership with an impactful, visually engaging MPU or Leaderboard banner position.

How it works

Choose between the daily or weekly newsletters.

Specify the duration you wish your ads to run.

Select the specification of your advert.

We will then project manage and report on your campaign’s performance.

Newsletter banner advertising positions and rates

Leaderboard	Desktop size: 728x90 Mobile size: 320x50
	£500 / €600 / $615

MPU	Desktop & Mobile size: 300x250
	£500 / €600 / $615

All sizes are width x height

Content Marketing

How sponsored content works

Sponsored content is be published to Seatrade Maritime News, tagged and organised into appropriate categories.

The content is flagged as advertising and is pushed out to the content channels, recent headline feeds and search results, related content, etc.

That content can also be “pinned” to stay in a fixed location on related channel pages and as related content where appropriate.

Rates

£2,500 / €3,000 / $3,075

Whitepaper distribution

Extend your lead generation and thought leadership campaigns across the Seatrade Maritime network.

We will help you to reach key accounts and attract audiences interested in your company’s products or services. Your whitepaper will be promoted on Seatrade Maritime News, in our newsletters and via our social media channels.

We will then link your whitepaper to a url provided by you. So you are in control of all leads generated as a result of the promotion.

Click the whitepaper to view an example >

How whitepaper distribution works

Your whitepaper is published on Seatrade Maritime News.

An article is written promoting the whitepaper on Seatrade Maritime News.

A promotional email is sent to the Seatrade Maritime News’ network.

Four messages are scheduled to Seatrade Maritime News social media.

Rates

£4,000 | €4,800 | $5,200

Video hosting and promotion

Engage with a professional audience and derive value from the content you are producing.

Promote your video content across the Seatrade Maritime News network. Build brand awareness, drive consideration, or generate conversions.

Watch an example >

How video hosting and promotion works

Supply your video content in .mp4 format.