Account-Based Marketing

Nurture key accounts with targeted messaging

Account-Based Marketing (ABM) was developed to bring
sales and marketing together by focusing on the most
qualified accounts with potential for conversion.

Seatrade Maritime Account-Based Marketing identifies vital information about your customers research behaviours. This allows you to improve your ABM results by targeting companies most likely to engage or purchase.

Introducing AdPoint ABM

AdPoint ABM can help identify highly engaged prospects that are interested in what you sell by matching a list of your key accounts against intent. Helping to reduce time and money spent on accounts that aren’t ready to buy.

This intent data allows you to improve your Account Based Marketing (ABM) results by delivering programmatic advertising to companies most likely to engage or purchase, at the right time.

AdPoint ABM only tagets ABM audiences that display intent signals in a chosen topic matter, this could relate to a particular product, service or message.

Benefits of AdPoint ABM

Avoid spending time and money on companies that aren’t ready to buy.

Understand the intent behind companies already in your database.

Identify upsell opportunities for existing customers.

Deliver warmer leads to your sales team.

How to use AdPoint ABM?

AdPoint ABM identifies vital information about your customers research behaviours to deliver targeted display advertising all year round. Regardless of your experience with digital marketing, we will help you quickly and effectively get your marketing message to an audience that is showing intent in your chosen topics.

Step 1

Provide our team with your targeted accounts list and agree on intent topics around your products and services.

Step 2

We will then identify which companies are most interested in chosen topics and create an audience segment for your personalised ABM campaign.

Step 3

Gather digital assets and URL and sent them to our team, who will set up the campaign.

Our team needs at least five days once we have assets to launch a campaign

Step 4

We'll be working with you to ensure the campaign is performing and pacing correctly. We'll also share a performance report post-campaign.

Recommended advertising sizes and formats

Desktop Preferred Creative Sizes
Medium Rectangle	300 x 250
Half-page	300 x 600
Wide Skyscraper	160 x 600
Billboard	970 x 250
Leaderboard	728 x 90
Full Banner	468x60 and 480x320

Mobile Preferred Creative Sizes
Mobile Leaderboard	320 x 50 and 300 x 50
Medium Rectangle	300 x 250

All sizes are width x height

File Formats Accepted:

HTML or JS Ad Tags
HTML5 - please reach out for more information about click tags
JPEG
GIF
PNG

File Sizes and Length Accepted:

Static Images: 150 KB Maximum
HTML5 with back-up image:
300 KB initial, 5MB max
Animated Ads: 30 seconds, 5 FPS or less

Rates

£4,000 | $5,000

One audience is allowed per campaign.
Each campiagn is 100,000 impressions over 30 days.
We recommend a campaign of three months for optimum audience performance.