Intent-Based Marketing

Market to companies showing interest in your products and services

Seatrade Maritime Intent Marketing delivers programmatic advertising to a target audience that has been analysed to determine behaviours indicating interest in a chosen topic matter, this could relate to a particular product, service or message.

We are able to measure the content consumption from thousands of businesses in your target audience across 187 maritime topics.

Introducing AdPoint Intent

AdPoint Intent can identify business users at each important step to deliver programmatic advertising to the right person and at the right time.

Example - Businesses showing intent in a buying cycle for 'Marine Engines' might display the following intent signals:

A business user searches "Marine Propulsion"
Reads an article on "LNG"
Browses "Dual Fuel" infographic
Joins "OEM Propulsion Supplier" webinar

These touchpoints create a composite score which signal an increase in intent around particular topics which relate to your product, services or message.

How does AdPoint Intent work?

AdPoint Intent identifies companies showing intent around your topics to deliver targeted display advertising all year round. Regardless of your experience with digital marketing, we will help you quickly and effectively get your marketing message to an audience that is showing intent in your chosen topics.

Step 1

Identify themes for your intent campaign. We will then match identified themes with topics in our database.

Step 2

Once topics are agreed, we will run a segment to identify specific companies and devices to target.

Step 3

Gather digital assets and URL and sent them to our team, who will set up the campaign.

Our team needs at least five days once we have assets to launch a campaign

Step 4

We'll be working with you to ensure the campaign is performing and pacing correctly. We'll also share a performance report post-campaign.

Recommended advertising sizes and formats

Desktop Preferred Creative Sizes
Medium Rectangle	300 x 250
Half-page	300 x 600
Wide Skyscraper	160 x 600
Billboard	970 x 250
Leaderboard	728 x 90
Full Banner	468x60 and 480x320

Mobile Preferred Creative Sizes
Mobile Leaderboard	320 x 50 and 300 x 50
Medium Rectangle	300 x 250

All sizes are width x height

File Formats Accepted:

HTML or JS Ad Tags
HTML5 - please reach out for more information about click tags
JPEG
GIF
PNG

File Sizes and Length Accepted:

Static Images: 150 KB Maximum
HTML5 with back-up image:
300 KB initial, 5MB max
Animated Ads: 30 seconds, 5 FPS or less

Rates

£4,000 | $5,000

One audience is allowed per campaign.
Each campiagn is 100,000 impressions over 30 days.
We recommend a campaign of three months for optimum audience performance.