First-Party Data Advertising

Discover the targeting power of our events audience data

Seatrade Maritime network of events, content and digital solutions attracts thousands of users every month. As a result, we have collected a wealth of valuable first-party data that we can use to provide highly-targeted advertising solutions for our clients.

This sustainable approach to display advertising ensures your marketing spend goes only where your audience is, maximising your ROI and reach.

Introducing Event Audience Extension

Build brand engagement beyond the event by engaging event audience as they frequent sites across the web.

Digital marketing has never been easier or more accessible. We use our exclusive first-party data sources to build reliable event audience segments so you can target customers both pre-show, post-show and all year around using digital display ads and increase your brand awareness amongst those who would consider buying your product and/or service.

Pre-show

Start earlier for upcoming event to build awareness about your product or service to help drive more foot traffic to your booth. Your advertising could be the difference between a potential customer stopping at your booth or not even looking twice!

We recommend running a campaign for 2 months leading up to a show.

Post-show

Continue to connect with your audience, keep building momentum and entice those 'on the fence' with an impulse driven offer to drive conversion. Reach out to the audience that were interested but never acted!

We recommend running a campaign for 1-2 months post-show.

Evergreen

Connect with your customers all year, communicating seasonal deals/promotions, upcoming events, new products and general brand awareness.

Expand your audience, test different messaging to gauge what your customers respond better to. Stay top of mind all year round!

How does Event Audience Extension work?

Event Audience Extension uses first-party data from events audiences to deliver targeted display advertising all year round. Regardless of your experience with digital marketing, we will help you quickly and effectively get your marketing message to an event audience that you choose.

Step 1

Select event audience for your brand awareness campaign. One audience selection per campaign.

Step 2

Gather digital assets and URL and sent them to our team, who will set up the campaign.

Our team needs at least five days once we have assets to launch a campaign

Step 3

We'll be working with you to ensure the campaign is performing and pacing correctly. We'll also share a performance report post-campaign.

Recommended advertising sizes and formats

Desktop Preferred Creative Sizes
Medium Rectangle	300 x 250
Half-page	300 x 600
Wide Skyscraper	160 x 600
Billboard	970 x 250
Leaderboard	728 x 90
Full Banner	468x60 and 480x320

Mobile Preferred Creative Sizes
Mobile Leaderboard	320 x 50 and 300 x 50
Medium Rectangle	300 x 250

All sizes are width x height

File Formats Accepted:

HTML or JS Ad Tags
HTML5 - please reach out for more information about click tags
JPEG
GIF
PNG

File Sizes and Length Accepted:

Static Images: 150 KB Maximum
HTML5 with back-up image:
300 KB initial, 5MB max
Animated Ads: 30 seconds, 5 FPS or less

Rates

£4,000 | $5,000

One audience is allowed per campaign.
Each campiagn is 100,000 impressions over 30 days.
We recommend a campaign of three months for optimum audience performance.