Podcast

One of the world’s leading maritime and shipping podcasts

Hosted by the Seatrade Maritime News editorial team, Seatrade Maritime podcast gives listeners access to the interviews with key players in the maritime industry who provide influential insights, opinions and advice on best practice.

The best ways to reach influential regular listeners*

The popularity of podcasts has grown enormously as is fast becoming one of the best ways to reach influential regular listeners.

19%

of listeners are more likely to support a brand if it’s advertised on their favourite podcast

60%

of listeners searched for a product/service after it was mentioned on a podcast

*Source: SEMrush

Align your business with our weekly or monthly episodes

Sponsoring an editorially led podcast is ideal for businesses who are looking for brand awareness and thought leadership.

Seatrade Maritime Podcast series

In Conversation

Seatrade Maritime News editorial team talks to maritime leaders about industry trends, innovation, sustainability and more.

In Focus

This series takes the listener on a deep dive into important issues or topics featuring experts in their field giving an opportunity for the audience to learn more on key developments in the industry.

Maritime in Minutes

Seatrade Maritime News editor Marcus Hand and Europe editor Gary Howard discuss some of the top and trending news stories over the last month.

Maritime Masterclass

This series are an introduction to what life in the maritime industry is like and the lessons from seasoned professionals and leading personalities from around the globe.

A substantial growth since launch in 2020!

36,489

downloads* in 2021

48,994

downloads* in 2022

134%

YoY growth

Our audience^**

114,994

total downloads since launch

56,259

unique listeners since launch

4,200+

ave. downloads per month

*Downloads time period: Jan – Dec 2021 and Jan – Dec 2022
**as of 1 July 2023

Editorial podcast advertising

Align your business with our weekly or monthly episodes hosted by a Seatrade Maritime News editor on topics that are relevant to the maritime community.

Advertising in an editorially led podcast is ideal for businesses who are looking for brand awareness and and introducing new product or service.

How this sponsorship fits into a podcast episode

Pre-roll (15-30 seconds)
Your pre-recorded audio ad is added at the beginning of a podcast episode
Episode
Seatrade Maritime Podcast
Post-roll (10-15 seconds)
Your pre-recorded audio ad is added at the end of the podcast

Custom podcast

Demonstrate thought leadership and increase your brand awareness with a one-off or series of podcast episodes.

Our content team will collaborate with you to create a 100% custom podcast to tell your brand story and create a targeted promotional plan to drive listeners to your content.

Episode(-s) production and promotion

Step 1

We will collaborate with you on a chosen topic for an episode or series.

Step 2

We will record the audio online, edit and produce the final episode.

Step 3

We will promote the podcast to our Seatrade Maritime News network.

>> Dual-fuel vessel operation - safety and crew training

Podcast Sponsorship includes

Production	Ad insert*	Custom episode	Custom series**
Custom content creation around your topic		x	x
Interview with your company representative		x	x
One set of edits per episode		x	x

Advertising	Ad insert*	Custom episode	Custom series**
An ad added in pre- and post-roll on each episode	x
Sponsor mention by the podcast host at the beginning and end of the episode		x	x
Sponsor logo featured on podcast artwork		x	x
Sponsor will have the opportunity to add links to their website, Facebook, Twitter, and/or LinkedIn on episodes description		x	x

Podcast Sponsorship includes

Distribution	Ad Insert*	Custom episode	Custom series**
Distribution via Apple iTunes, Google Play Music, Spotify and other relevant sources		x	x
Episodes will be promoted on Seatrade Maritime News website		x	x
Episodes will be published on Seatrade Maritime News YouTube channel		x	x
Promotion via Seatrade Maritime social media channels, Twitter, Facebook and LinkedIn for optimal reach		x	x
Email to a targeted Seatrade Maritime News audience		x	x
	£1,750 $2,185	£2,250 $2,815	POA (Price on Application)

*4 weeks audio advertising on all Seatrade Maritime Podcast. Limited to two non-competing sponsors per episode
**Custom series can be arranged on request