Expand your display advertising reach by retargeting to our Seatrade Maritime News audience. When someone visits our website, retargeting tracks them and shows them your ads as they continue to browse the internet.
Programmatic display allows advertisers to place online display advertisements in front of potential customers, across multiple devices, as they browse websites and consume digital media. Devices include desktop, mobile, social and search.
How it works
Content
Supply artwork, copy and URL links.
Project Management
We will then project manage the campaign and supply you with updates about your campaign’s performance.
Intent based marketing will deliver marketing messages to a target audience that has been analysed to determine behaviours indicating interest in a chosen topic matter.
This will be delivered through programmatic advertising and will provide you with invaluable insight into your customer interests.
Factors used to identify B2B businesses demonstrating active intent:
Topic consumption by interactions The number of interactions from a company on a particular topic.
Topic consumption by unique users The number of people researching a topic from a particular company.
Weighting of interaction types The unique weighting of each of the 10 interaction types captured (e.g. article reads, searches, downloads, registrations, etc.)
Engagement metrics The depth of engagement that a company has per interaction (e.g. scroll velocity, dwell time, etc.)
Identify
Identify potential companies - intent data can help identify interested accounts that are researching your business or your chosen topics.
Conversion
Increase conversion rates – intent data is scored and can be segmented to deliver different messages depending on where they are in their buying cycle.
Prioritise
Prioritise your sales efforts – use this data to separate or prioritise what you define as an immediate or long-term lead.
Interests & ROI
Understand your client’s interests and needs – analyse search topic scores and cater your content or sales messaging.
Drive better ROI – cater your messaging and focus effort into prospects at the right time.
Desktop Preferred Creative Sizes
Medium Rectangle
300 x 250
Half-page
300 x 600
Wide Skyscraper
160 x 600
Billboard
970 x 250
Leaderboard
728 x 90
Mobile Preferred Creative Sizes
Mobile Leaderboard
320 x 50 and 300 x 50
Interstitials
320 x 480, 768 x 1024
File Formats Accepted:
HTML OR JS Ad Tags
HTML5 - please reach out for more information about clickTags
JPEG
GIF
PNG
File Sizes and Length Accepted:
Static Images: 150 KB Maximum
HTML5 with back-up image: 300 KB initial, 5MB max
Animated Ads: 30 seconds, 5 FPS or less
All sizes are width x height