Conference Education

Training for the pool, spa, and outdoor living professional has never looked so good!

Explore tracks, session titles, and more.

November 13-15

The Education Tracks

Builder
Join the Builder track for technical discussions on residential/commercial pool construction. Empower yourself with proper construction standards as a builder or construction manager.

Business
Explore business operations, ownership education. Geared to owners and entrepreneurs, in an easy-to-use format.

Decking
Unleash your potential by ensuring impeccable workmanship, honing your talent acquisition and development skills, and mastering the art of bidding on outdoor living projects

Design/Outdoor Living
Learn principles, techniques, and skills for creating beautiful and functional outdoor spaces.

Leadership and Career Development - NEW IN 2023!
Excel in your career and become a leader. Gain tools, knowledge, and a growth mindset for personal and professional development. Achieve your goals and enhance your leadership skills. Suitable for all career stages.

Retail
Gain product knowledge, customer service, sales techniques, and business operations expertise. Engage customers, address needs, provide expert guidance on selecting outdoor products.

Service
Gain industry knowledge and the skills you need to excel in your career. Whether you are a pool technician, spa specialist, or service professional, this education provides a solid foundation and practical expertise.

Technology Innovation - NEW IN 2023!
Discover the latest advancements and trends. Leverage cutting-edge technologies and innovative solutions for our industry's success.

The Builder Track

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GENESIS C420: Advanced Floating Techniques for Tile Installation (MO3)
Greg Andrews, Ken Milberry
Monday, November 13: 8:00 a.m. – 9:00 a.m.

Builder Power Panel (MO4)
Speakers To Be Announced
Monday, November 13: 8:00 a.m. – 9:00 a.m.

WU C1698: Clear Direction: Designing and Installing Acrylic Pool Windows (M12)
Rick Chafey
Monday, November 13: 1:00 p.m. – 2:00 p.m.

GENESIS C412: Demystifying Waterproofing (TU03)
Greg Andrews, Ken Milberry
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

WU C1641: Porcelain Pool Tile Installation: Techniques and Best Practices (TU08)
Jimmy Reed
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

GENESIS E115: Introduction to Circulation & Hydraulics (TU09)
Terry Brannon, P.E.
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

WU C1711: Pool Renovation Inspection Checklist: Considerations for a Successful Project (TU19)
Paolo Benedetti
Tuesday, November 14: 1:00 p.m. – 2:00 p.m.

WU C1233: Concrete Science: Optimal Mix Designs and Delivery Logistics (WE07)
Bill Drakeley
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

Family Friendly Landscape Designs (WE08)
Scott Cohen
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

WU E1221: Structural Details of Pool Shells: Principles and Practices (WE15)
David Peterson
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

The Service Track

Leak Detection & Non Destructive Pipe Repair Methods (M05)
Darren Merlob
Monday, November 13: 8:00 a.m. - 9:00 a.m.

WU B1122: Hazardous Materials & Hazard Communication for Pool Pros (M08)
Lauren Broom
Monday, November 13: 8:00 a.m. - 9:00 a.m.

Adopting ANSI/PHTA/ICC-2 Standard as a Companion to the International Swimming Pool and Spa Code (M10)
Dennis Berkshire
Monday, November 13: 1:00 p.m. – 2:00 p.m.

Maximizing Efficiency: The Role of Specialty Chemicals in Pool Care (TU05)
Alicia Stephens
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

Saltwater Chemistry: It's More than Just Salt (TU12)
Alicia Stephens
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

Turn Your Team Into A Championship Team: Hiring, Training, Management, Motivation and Retention (TU13)
David Fellman
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

Water Quality Ranges, Target Values, or Balance Indexes: What is The Best Way to Maintain Pool Water (TU18)
Jody O'Grady, John Weber, Joe Laurino
Tuesday, November 14: 1:00 p.m. – 2:00 p.m.

Backyard Pool Chemistry For Service Pros (WE01)
Eric Knight
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

Finding Leaks - Turn Headaches into Profits (WE06)
Brad Madison
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

ANSI/PHTA Standards Guiding You to Better Water Chemistry (WE11)
Jody O'Grady, Jim Egan, John Weber
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

Service Power Panel (WE12)
Speakers To Be Announced
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

The Design/Outdoor Living Track

GENESIS D327: The Good, The Bad, The Ugly - How Buildings, Pools and The Landscape Successfully Live Together (M02)
Paul John Boulifard
Monday, November 13: 8:00 a.m. – 9:00 a.m.

The First Appointment for Backyard Transformation (TU01)
Mike Farley
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

WU D1562: Igniting Imagination: Designing with Fire and Water for Stunning Outdoor Spaces (TU14)
Jason Brownlee
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

GENESIS® D310: Out of this World - Innovative Pool & Backyard Designs
Joel-Eric Mignault
Tuesday, November 14: 1:00 p.m. - 2:00 p.m.

GENESIS C315: Remodel Do's and Dont's - How to Elevate the Old to Gold (WE03)
Terry Brannon, P.E., Kate Wiseman, MLA
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

GENESIS D340: The Roots of Modern Design - From “Then” Until “Now” (WE10)
Paul John Boulifard
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

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The Retail Track

Disrupting or Prompting: Does this Affect How You Approach Business? (M06)
Tom Shay
Monday, November 13: 8:00 a.m. - 9:00 a.m.

Customer Relations in an Everchanging World (TU06)
Jane Merritt, Mallory Bjekich
Tuesday, November 14: 8:00 a.m. – 9:00 a.m

Retail Power Panel (TU11)
Speakers To Be Announced
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

Evaluate Your Store 360 Degrees: Deliver an Astonishing Experience at Every Touchpoint (WE13)
Anne Obarski
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

The Business Track

Leadership: Traits and Practices of Highly Effective Leaders (M01)
Tyler Rasmussen, Justin Gormley
Monday, November 13: 8:00 a.m. – 9:00 a.m.

10 Tips For Financial Success in Your Pool Business (M09)
Nick Day, Matthew Gohlke
Monday, November 13: 8:00 a.m. – 9:00 a.m.

GENESIS B215: Thinking Outside the Box - An Industry-wide Discussion Panel on How to Run your Business (M11)
Rocky Wisely
Monday, November 13: 1:00 p.m. – 2:00 p.m.

GENESIS C110: Pool Construction Documents: What Needs to be on Your Plans (TU02)
Skip Phillips, Terry Brannon, P.E.
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

GENESIS D326: Innovation not Reinvention - Learn How to Implement Creativity and Innovation to Transform your Business (TU10)
Feras Irikat
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

Ready to Retire? - Exploring Transition Options (TU15)
Edgar Sanchez
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

GENESIS B110: Protecting Your Business - 6 Basic Steps to Prevent Litigation or other Legal Issues (WE03)
Steven Getzoff, Skip Phillips
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

The 4 Keys to Improve Your Sales Team's Win Rates (WE04)
Derek Baer
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

7 Crucial Marketing Secrets Every Pool Builder Should Know (WE09)
Brett Abbott
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

Pool Business Management: Accounts Payable, Cash Flow, Draw Management OH MY! (WE14)
Heather Linton
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

NEW in 2023!
The Technology Innovation Track

Transforming Pools with AI and Advanced Technology: The Future of Construction, Safety, and Maintenance (TU04)
Sai Reddy
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

Enhancing the Power of Mobile Apps in Pool Building (WE05)
Julio Schembari
Wednesday, November 15: 8:00 a.m. – 9:00 a.m.

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NEW in 2023!
The Leadership and Career Development Track

How to Build Your Team (TU07)
Edgar Sanchez, Katie Wilke Junkers
Tuesday, November 14: 8:00 a.m. – 9:00 a.m.

Fast Friends - Quickly Bond With Your Clients to Discover What They Really Want (WE16)
Scott Cohen
Wednesday, November 15: 9:15 a.m. – 10:15 a.m.

The Decking Track

WU D3634: Designing Decks and Pergolas for Stunning Poolscapes (M07)
Kurt Kraisinger
Monday, November 13: 8:00 a.m. - 9:00 a.m.

2027 ICC Code Hearings – NADRA Leads the Way in Reviewing and Suggesting New Proposals (TU16)
John Kozal, Mark Guthrie
Tuesday, November 14: 9:15 a.m. – 10:15 a.m.

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