Special Report: Feedstuffs coverage from IPPE
Check back for our coverage and exclusive interviews from the International Production & Processing Expo in Atlanta, Ga.
“The 2024 IPPE is our largest, most comprehensive event to date. We are thrilled with the excitement and energy displayed by this year’s attendees and exhibitors and the business conducted on the trade show floor. The attendee and exhibitor numbers and large trade show floor continue to complement IPPE’s comprehensive education sessions, valuable networking opportunities and extensive exhibits highlighting the most current innovative technology, equipment and services for our industries,” remarked IPPE show organizers.
The large trade show floor continues to be the central attraction. Numerous companies are showcasing their new products and services at IPPE, with all phases of the animal food, meat, and poultry and egg industries represented, from live production and processing to further processing and packaging.
The comprehensive education program schedule complements the exhibits by informing industry management about the newest issues impacting the industries. The 2024 line-up has more than 80 hours of education sessions, including information on animal agriculture sustainability, food safety, worker safety, animal food industry trends, poultry market trends, and more.
Other featured events include the International Poultry Scientific Forum, the Latin American Poultry Summit, Pet Food Conference, Food Safety Design Principles Workshop, Animal Agriculture Sustainability Summit, TECHTalks program, New Product Showcase and publisher-sponsored programs.
The following is coverage from the 2024 IPPE, including exclusive interviews from the show floor.
Ambassador Doug McKalip, Chief Agricultural Negotiator in the Office of the U.S. Trade Representative, and Alexis Taylor, Under Secretary for Trade and Foreign Agricultural Affairs at the U.S. Department of Agriculture, joined representatives of the meat, animal food, and poultry and egg industries as part of the annual International Production & Processing Expo (IPPE), happening this week in Atlanta.
“We are privileged to have the nation’s top trade officials take time from their busy schedules to participate in IPPE, meeting with exhibitors and participants, and discussing ways the United States can support agricultural exports, expand and diversify foreign markets, and address global sustainability challenges,” said the IPPE show organizers. “Their work on behalf of our members and IPPE exhibitors and attendees recognizes the important value the animal protein and feed industries play in the U.S. economy and global trade.”
To kick off the day, Taylor toured the exhibit hall, where she met with companies from across the three industries and participated in a media roundtable. She said that for every $1 billion in U.S. agricultural exports, almost 7,000 jobs are created and $1 billion is added to the economy, supporting both rural and urban communities.
“Last year, the USDA worked with the USTR, other private sector organizations, like our meat, poultry and feed industries, to preserve more than $6.4 billion in U.S. agricultural trade,” Taylor said. Although the U.S. has “long been a global leader in food and agricultural exports,” she commented that nearly 60% of exports go to just four markets – China, Canada, Mexico and the European Union. As new demographic trends occur, the USDA wants to “encourage market diversification and help our industry explore what other markets might offer new opportunities for them, getting U.S. agricultural products to all parts of the world.”
Both Taylor and McKalip held a trade panel discussion, moderated by American Feed Industry Association President and CEO Constance Cullman, before nearly 500 attendees of AFIA’s Pet Food Conference, where they explained the Biden administration’s approach to trade and what it means for American agricultural producers, including the pet food industry.
“The Biden-Harris administration’s approach to trade has created a direct pathway between initial discussions and clear and positive outcomes for American producers,” McKalip said. “The fact that we’ve gotten 12 different tariffs lowered just last year and 31 different markets to eliminate barriers to access, shows that we are seeing the payoff of our time and efforts.”
Then, both trade officials held an executive roundtable with representatives from AFIA, USPOULTRY and the Meat Institute, moderated by Meat Institute President and CEO Julie Anna Potts.
“I was also particularly glad to hear their support for the Protein PACT and to learn about their work to promote animal agriculture as part of the solution in global sustainability negotiations and conversations,” said Potts.
Trade is vital to the long-term strength of the U.S. meat and poultry industry. Typically, between 25%-30% of U.S. pork production, 13%-15% of U.S. beef production, 16%-20.2% of U.S. poultry meat production, and 2.1%-5.5% of U.S. eggs are exported annually. In 2022, the last calendar year for which annual data is available, the export value for beef, pork and combined poultry and eggs totaled more than $11.6 billion, $7.6 billion, $6.23 billion, respectively. These exports add value across the supply chain, supporting producers, packers and processors, workers and rural communities.
Similarly, eliminating trade barriers and opening markets for animal feed, feed ingredients and pet food is essential. In 2022, the overall export value for these three products totaled $7.5 billion and the total volume of exports stood at 9 million metric tons.
“We thank both Ambassador McKalip and Under Secretary Taylor for their continued work to support the U.S. food and agriculture value chain and for making it a priority to share updates on that progress with us at IPPE,” said the IPPE show organizers.
Feedstuffs News Desk@IPPE 2024Your Feedstuffs team was onsite at the International Production & Processing Expo (IPPE) in Atlanta, Ga., for the 2024 show. While there we caught up with industry experts to talk about a variety of topics. Check out these interviews and visit Feedstuffs.com for more over our coverage.
Why mycotoxins matter?
When it comes to mycotoxins it is always good to know what to watch out for in a given season. Paige Gott, HyD & Mycotoxin category manager for North America at dsm-firmenich, joins us to talk mycotoxins and to present results of dsm-firmenich's latest mycotoxin survey.
To view our interview
HPAI: Where are we at and what’s likely ahead?Highly pathogenic avian influenza continues to take its toll on the poultry industry. Where is the industry at in its attempts to minimize the impact of HPAI on bird health, bird welfare and overall economic pressure on producers? Is vaccination a viable option? What is likely ahead? Poultry veterinarian Dr. David Swayne joins up from IPPE in Atlanta for an update.To view our interview
Quantifying sustainability in the poultry industryWe talk with Dr. Emily Stackhouse, Alltech research manager in the areas of livestock and the environment, about the tools and metrics for estimating the impact of sustainability tools for the poultry industry. Additionally, we explore what GHG foot printing services are available to producers.To view our interview
Egg industry sets sight on market growth, exportsThe American Egg Board has a number of strategic priorities in place for 2024. They include the assessment of new revenue streams, foodchain outreach and engagement particularly with retailers, development of new farmer support resources and a focus on export market development. We catch up with Emily Metz, President & CEO of AEB, for an update on these plans plus a glimpse at what’s planned for this year White House Easter Egg Roll.To view our interview
How critical is public-private collaboration in climate discussion?Sustainable livestock systems can contribute to climate action in several ways - reducing greenhouse gas emissions, improving resource efficiency, enhancing carbon sequestration and minimizing environmental impacts. At the same time, there needs to be recognition of the role of livestock in meeting the public’s dietary needs. What is at stake? Dr. Frank Mitloehner of the University of California-Davis and the CLEAR Center joins us.To view our interview
Poultry, egg market outlook for 2024
What does 2024 look like from a supply and demand standpoint for poultry meat and eggs. Brian Earnest, CoBank’s lead economist for animal protein, joins us from IPPE in Atlanta.
On-farm feed particle and nutrient distribution impact in broiler performanceRecent studies demonstrate that pellets, fines and nutrients can segregate in poultry houses. That leads to the question of whether bird performance is impacted by the segregation. We talk with Courtney Poholsky of Penn State University about the impact of on-farm feed particle and nutrient distribution and subsequent broiler performance over time.To view our interview
Nutrition and egg shell qualityWhat role does nutrition play in eggshell quality and what can be done to improve overall production. We talk with Dr. Austin Jasek of Zinpro to find out more.
For more of our coverage from IPPE 2024,
