Digital Content

Perfect for Lead Generation and Thought Leadership

Digital Content

Perfect for Lead Generation and Thought Leadership

How do you capture the attention of your target audience and create a sustainable relationship? Provide valuable, actionable high-quality content delivered via a multi-touch marketing campaign. Aligning your business with the right content will help you build loyalty, trust, authority and credibility.

Our CPhI 365 Digital Solutions offer a wide range of digital content solutions to help you achieve your objectives such as lead generation, visibility, market entry and product promotion.

You can choose to let us distribute your content to our audience, or we can create bespoke content in line with your requirements.

Discover our solutions:

Editorial Webinars
Podcasts
Learning Lab
Custom Webinars
Whitepapers
Featured Articles
Trend Reports
Targeted Social Media Campaigns

CPhI & Pharmapack Webinar Series

Editorial Webinar - sponsor a webinar from our content calendar

To help the pharma community set strategies, learn about trends and stay on top of latest developments, we’ve introduced a series of monthly editorial webinars.

Key features:

The chance to position yourself as a thought leader. Earn credibility and rapport by sponsoring one of our editorial webinars, and align yourself with a relevant topic.
Grow your brand awareness. Stand out from the crowd by sponsoring engaging content that grabs the attention of potential customers looking for a specific topic.

Reach a broad segment of the CPhI audience and generate GDPR-compliant leads (subject to opt in). Data list to include name, company name, job title, email address and country.
Choose for branding only, nominate your subject matter expert to be involved in the content through a speaking or panel role, or deliver a 10-minute company presentation which will follow the editorial content. All contributions to be agreed in collaboration with the Content Team.

€10,000 / $11,300

NEW: Learning Lab

Pitch your company, product or solution to a global Pharma audience in a 20 min pre-recorded video

Key benefits:

Raise your brand awareness with our Learning Lab - a chance to pitch your product or solution to the CPhI audience. A great way to drive qualified leads for business and build your pipeline.

Package includes:

One time sign up to a 12-month Platinum Account: Benefit from maximum exposure throughout the platform, generate high-quality, engaged leads and be recognized as a trusted partner
20-minute pre-recorded video presentation - content and speakers provided by the client
On-demand version hosted on CPhI-Online.com which will be gated for three months and open access thereafter
Receive a data list of qualified and GDPR-compliant leads (subject to opt in) for your session.
Data list to include name, company name, job title, email address and country
MP4 provided post event
Learning Lab hosted in a central hub for videos & downloads on CPhI Online with links directly back to your Company Showcase
Learning Lab promoted in one edition of the CPhI Online Weekly newsletter
1 x social media post promoting your session

€9,800 / $11,075 - each additional session €5,000 / $5,650

Already have a Platinum membership? Add a Learning Lab for just €5,000 / $ 5,650

Interested in a Learning Lab but have a smaller budget?

Choose a Learning Lab Light Package giving you access to a Platinum Account for a limited time of two months.

€6,150 / $6,950

CPhI Podcast Series

Key benefits

Our monthly podcasts are the perfect environment to raise your brand awareness with an engaged audience and position yourself as a thought leader. We will work with you to turn your key commercial message into an engaging script.

Package includes:

‘Sponsored by’ mention at the start of the podcast episode
Option to provide a subject matter expert to contribute to the content
Podcast hosted on CPhI-Online.com and all major podcast channels - Apple Podcasts, Spotify
Promoted in one edition of the CPhI Online Newsletter, sent to 119,000+ subscribers
Promoted via the CPhI social channels - Facebook, Twitter and LinkedIn.

€3,000 / $3,390

Promoted in the CPhI Online Newsletter, sent to

119,000+

subscribers

Content Calendar - Webinars

Month	Theme	CPhI Webinar	Pharmapack Webinar
June	Partnering	SOLD: M&A Pharma Trends	Patient Centricity: Partnering with Patients
July	Cosmeceuticals & Nutraceuticals	The Cannabinoid Opportunity for Pharma & Cosmetics	Trends in Packaging Cosmeceuticals
August	Innovative Technologies	SOLD: mRNA Vaccine Development	SOLD: AI for Pharma Inspections
September	Outsourcing	SOLD: Parenteral Drug Manufacturing	Developing cost-effective solutions for low and middle income countries
October	Formulation	SOLD - Solving Formulation Challenges	N/A -Pharmapack Europe
November	Pharma Marketing	N/A - CPhI Worldwide	Pharma Marketing Strategies
December	2022 Trends	2022 Trend Outlook: Pharma	2022 Trend Outlook: Packaging

CPhI & Pharmapack Custom
Webinars

Custom Webinar - flexible content approach

Position yourself as a thought leader on a specific topic in the Pharma sector and generate high-quality leads. The custom webinar lets you decide the topic you want to align yourself with. Choose to develop your own program or let our experts help you.

Key features:

Use your industry expertise to build trust, loyalty and authority and host a webinar on a topic of your choice. An excellent way to establish yourself or your company as a thought leader.
Flexible approach to content development: develop your own program or work with our team of topic experts
Target a specific audience demographic and drive high-quality, GDPR-compliant leads before, during and after your webinar helping you build and nurture your pipeline (subject to opt in)

Build positive brand perception and raise your brand awareness with the Pharma sector through the extended exposure and multi-channel marketing campaign
45-60-minute webinar session - content can be streamed live or pre-recorded at a time to suit you and includes polls, surveys and live Q&A

Custom Webinar Pricing

Project Management Only

Tier 1: 1 x content-led client session €10,000 / $11,300

Tier 2: 2 x content-led client sessions €17,000 / $19,210

Tier 3: 3 x content-led client sessions €25,000 / $28,250

Project Management & Speaker Recruitment

Tier 1: 1 x content-led client session €12,000 / $13,560

Tier 2: 2 x content-led client sessions €19,000 / $21,470

Tier 3: 3 x content-led client sessions €27,000 / $30,510

Webinar Package Overview

	Editorial Webinar	Custom Webinar
Choose which webinar you’d like to sponsor from our Content Calendar	✓
Flexible content approach; Develop your own content or work with our experts		✓
Reach a broad segment of the CPhI Audience	✓
Target a specific audience demographic		✓
Dedicated program manager to handle all logistics	✓	✓
A link to the webinar will be made available for your own marketing channels.	✓	✓
Receive a data list of qualified and GDPR-compliant leads (subject to opt in)	✓	✓
Your logo displayed throughout the webinar portal	✓	✓
Dedicated marketing campaign - email invites, newsletter advertising, display ads, social media posts (up to 4 email communications and 2 social media posts)	✓	✓
On-demand version hosted on CPhI-Online.com gated for three months and open access thereafter	✓	✓
MP4 provided post event	✓	✓
Detailed analytics included in post-webinar reporting	✓	✓
	€10,000 / $11,300	Prices starting from €10,000 / $12,125

Whitepaper

Host your own whitepaper on CPhI Online to attract a pre-engaged pharmaceutical audience, and benefit from a one time distribution to the CPhI Online Weekly Newsletter subscriber base.

Key benefits:

Show your industry expertise, product announcements, or subject matter perspective blogs within our trusted editorial environment – a great chance to establish yourself as a thought leader
Generate leads to help you build your pipeline and drive brand awareness though the extended exposure on CPhI-Online.com

Package includes:

Hosted on CPhI Online and gated for three months – you will receive all the GDPR-compliant leads (subject to opt in). Thereafter the whitepaper will be open to access
Promoted in one edition of the CPhI Online Weekly Newsletter which has a subscriber base of 119,000+

€4,000 / $4,520
Per whitepaper per month

*Targeted social media campaign for your whitepaper available on request

Trend Report

Content

Full-page advertisement in the document
Report introduced by your subject matter expert
Interview with your subject matter expert
Branding – your logo on every page
Opportunity to add to the report focus and discussion topics to align with your business goals
Once finalised, the report is yours to use and promote as you wish

Upcoming reports include India, China, Sustainability - contact your Account Manager for further information on topics

Targeted Social Media Campaigns

Tier 1 | Social Updates

2-Week Campaign
Two messages related to the purchased product
- Facebook: 35,000 Followers
- LinkedIn: 11,000 Followers
- Twitter: 11,500 Followers
- Instagram: 1,753 Followers

€1,500 / $1,800 1 Social Media Post per Week

Tier 2 | Social Advertising

4-Week Campaign
Custom Social Advertisement
An audience of your choice through selections in the CPhI DataCard
- Reach over 1,000,000 professionals (subject to selection)

€2,500 / $3,000 2 Social Media Post per Week