BEEF News Desk @ CattleCon 2025

Exclusive interviews, breaking news from the Cattle Industry Convention and NCBA Trade Show

Cattle industry looks to value creation, risk management, diversity

Tighter cattle and beef supplies will support prices while value creation will serve to grow demand and differentiation. Rabobank's Lance Zimmerman, senior analyst of animal protein, and John Steeves, head of rural, join us from the National Cattlemen’s Beef Association Convention to talk about what’s ahead for the cattle and beef industry in terms of prices and opportunities.View our interview here. Elevating cattle health management

Ron Tessman, beef cattle technical consultant for Elanco joins us to talk about how Elanco’s Pradalex elevates cattle health management.View our interview here. Innovative livestock nutrition solutions redefined

Advanced Ag Products is a Midwest-based company that offers innovative livestock nutrition solutions that redefine what’s possible. Kevin Van Beek, CEO and owner, and James Caldwell, president, join us from CattleCon 2025.View our interview here. Sustainability more than a buzzword to beef industry

Sebastian Mejia Turcios, on-farm support beef specialist for Alltech, joins us from CattleCon 2025 to talk about the importance of sustainability to the environment and animal well-being.View our interview here. Cattle market and what's ahead in 2025

Don Close, senior animal protein analyst with Terrain, joins us at CattleCon 2025 with an update on the state of the cattle market.View our interview here. Parasite control in cattle production essential for animal health and weight gain

Whether working with confinement cattle or non-confinement cattle, pasture management is more important than ever. Dung beetles and earthworms are beneficial for pasture management, helping recycle cattle dung, improve soil health and keep other parasites in check. Eric Moore, director of technical services, for Norbrook joins us with details on Tauramox (moxidection) Injectable Solution, a dung beetle and earthworm friendly product.View our interview here.Knowing herd's need and thoughtfully comparing to supplement labels

Setting up an effective supplement program is more than simply finding the right mineral at the right price. Knowing your herd’s needs and thoughtfully comparing them to supplement labels will go a long way toward increasing profitability. Laurentia Van Rensburg, global head of commercial nutrition at Alltech, joins us from CattleCon 2025 to explain what producers should be looking for in order to choose the right mineral supplement.View our interview here. Reshaping how cattle producers optimize their herds

Vytelle is a precision livestock company reshaping how cattle producers optimize their herds. Grady Bishop, vice president global marketing with Vytelle, joins us from CattleCon 2025 to explain.View our interview here. AngusLink captures value of investment

AngusLink helps capture the value of investment in registered Angus genetics. BEEF's Clint Peck talks with Darrel Stevenson of Stevenson Angus, White Sulphur Springs, Montana, about AngusLink and what it has to offer the cattle industry.View our interview here.

Cover photo courtesy of NCBA.